Turning Product Complexity into Sales Clarity
At A Glance
Industry
Hospitality
Initiative
Sales & Product Knowledge
Timeline
4 months
Service
Project-Based Services
deliverables
Serious Game
tools
Articulate Storyline, Articulate Rise
Client Challenge
When Ecolab Inc. launched its One Institutional Initiative, sales associates were suddenly expected to sell across more than 1,100 products and multiple business segments.
But with product information scattered across departments and systems, teams lacked a single source of truth. Associates spent valuable time searching for details instead of engaging customers leading to delays, inconsistent messaging, and lost opportunities. Ecolab needed a way to make its vast product catalog accessible, searchable, and actionable for every associate in the field.
Turning Complexity into Clarity
To solve this, ttcInnovations partnered with Ecolab to bring simplicity and confidence to their sales force.
Together, we designed the Product Tool—a searchable, centralized platform that allowed associates to instantly find and compare products by brand, category, or use case. With intuitive filters and smart search, Ecolab’s sales teams could now identify the right solution for each customer—right at the moment of conversation.
To ensure lasting adoption, ttcInnovations also built a Serious Game to provide hands-on learning across five major product sectors, giving sales associates the opportunity to apply their knowledge through real-world practice. The result? Product knowledge transformed from static information into field-ready confidence.
The Results: Faster, Smarter, Stronger Sales
The Product Tool along with the Serious Game learning experience transformed how ECOLAB’s sales team learns, sells, and serves.
- Time Saved: Associates now spend less time searching and more time selling.
- Consistency Gained: Customer conversations are more accurate, aligned, and brand consistent.
- Performance Improved: Sales teams are better equipped to uncover opportunities and recommend the right solutions every time.
By putting the right information in the right hands, ECOLAB elevated both the efficiency of its sales process and the confidence of its people creating smarter, faster, and more impactful customer interactions.
98%
Placement and project retention
97%
Customer
satisfaction
100%
US based
business
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