Where Product Knowledge Meets Brand Power
At A Glance
Industry
Food & Beverage
Initiative
Sales & Product Knowledge
Timeline
4 months
Service
Project-Based Services
deliverables
Custom eLearning Module
tools
Articulate Storyline
Client Challenge
As a Fortune 500 food company with iconic brands like SPAM®, Skippy®, and Jennie-O®, Hormel Foods faced a growing challenge: onboarding and training new hires on its vast product portfolio. Product learning materials were scattered across systems and PowerPoint decks, leading to inconsistent experiences, limited engagement, and lost productivity for both learners and managers.
Hormel needed a solution that could scale across departments—one that reflected its innovative culture while aligning with the expectations of a modern, digital-native workforce.
Cooking up the Perfect Solution, Together
Working closely with Hormel’s learning team, ttcInnovations designed and developed a centralized Brand Center, a digital destination built for ease, engagement, and scalability.
Our approach included:
- Discovery & Alignment: Partnering with HORMEL stakeholders to understand content gaps, learner behaviors, and onboarding workflows.
- Experience Design: Creating an intuitive, branded interface that made it easy for employees to explore products by category, campaign, and brand story.
- Content Modernization: Transforming static materials into interactive, media-rich modules that supported self-paced learning and visual storytelling.
- Change Enablement: Equipping managers and SMEs with guidance and templates to keep the Brand Center relevant and continuously evolving.
The result was a user-friendly hub that seamlessly integrated learning, brand identity, and access to key resources all within a consistent, modern experience.
Results that Stick
The Hormel Brand Center quickly became the go-to destination for product learning across the organization.
- Improved Onboarding Efficiency: New hires can now learn at their own pace, reducing ramp-up time and increasing early confidence.
- Manager Time Savings: Consistent, self-service resources reduce time spent guiding employees through brand knowledge.
- Higher Engagement: Interactive, visually rich content resonates with today’s digital-native workforce.
- Stronger Brand Alignment: Every employee gains a deeper connection to HORMEL’s history, innovation, and product portfolio reinforcing a unified culture.
The Brand Center delivers a stronger first impression for new employees and helps every learner connect more meaningfully with HORMEL’s legacy and products.
98%
Placement and project retention
97%
Customer
satisfaction
100%
US based
business
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