6 Practical Ways to Grow Your ID Business Tips for Beginners

Ready to launch your career as a Learning and Development (L&D) consultant? If you’re passionate about helping people grow and learn, and you’re eager to make an impact in the world of L&D, you’re on the right path. Here are six powerful ways to kickstart your journey and become a valuable asset in this dynamic field.

1. Master Your Craft

The foundation of a successful L&D consulting career is a deep understanding of the field. Start by honing your skills in instructional design, training delivery, and adult learning principles. Regardless of how you choose to narrow down your expertise, having a well-rounded view of the field is important to be able to consult clients on results-oriented learning solutions. Here are additional ways to enhance your knowledge and expertise to master your craft: 

  1. Invest in formal education
  2. Attend workshops or webinars.
  3. Earn certifications.
  4. Utilize free resources.

The more you know, the more valuable you become to your clients. Your ability to design effective training programs, deliver engaging learning experiences, and adapt to diverse audiences will set you apart in the competitive world of L&D.

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2. Build a Diverse Portfolio 

Actions speak louder than words, and in the L&D industry, your portfolio is your best sales pitch. Showcase your expertise by creating a portfolio of training programs, e-learning modules, and instructional materials you’ve developed. A strong portfolio speaks volumes about your capabilities and creativity.

If you are just starting out, consider offering your services pro bono to nonprofit organizations, startups, or local businesses to build your portfolio. Demonstrate your ability to address various learning needs and adapt to different industries. As you gain experience and develop a diverse range of materials, you’ll attract more clients who are looking for your specific skills and solutions.

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How to Build an Unforgettable Professional Portfolio: leverage your portfolio to wow decision-makers and land that next opportunity!

3. Network, Network, Network 

Networking is a vital aspect of launching and sustaining a successful L&D consulting career. Connect with professionals in the L&D field, including instructional designers, trainers, HR professionals, and business leaders. Attend conferences (like atd or Training Industry!), join LinkedIn groups, and engage in meaningful conversations to expand your network and learn from others. See some of our favorite Facebook and LinkedIn groups on our Resources pages!

Networking not only helps you stay updated with industry trends but also opens doors to potential collaborations and opportunities. Building relationships with like-minded individuals can lead to referrals and partnerships that can accelerate your career growth.

4. Stay Current 

The L&D industry is constantly evolving with the introduction of new technologies, methodologies, and best practices. To remain competitive and relevant, you must stay up-to-date with the latest trends and innovations. Continuous learning is your best friend in this journey. Here are ways you can stay current:

Any one of these resources will help you gain insights into emerging technologies like virtual reality, artificial intelligence, and gamification, which are revolutionizing the way people learn. The more you know, the better equipped you’ll be to offer cutting-edge solutions to your clients.

5. Offer Value First 

In a field focused on helping others grow and learn, it’s essential to demonstrate your commitment to adding value. One effective way to do this is by providing free resources, webinars, or workshops to showcase your knowledge and build trust with potential clients. When you give without expecting immediate returns, you establish yourself as an authority in your niche.

By offering valuable content, you not only attract potential clients but also create a loyal following of individuals who appreciate your expertise. Building trust and credibility is crucial in L&D consulting, as clients want to ensure they are working with someone who can genuinely help their organization grow. The best part is you can utilize social media for FREE to create bits of microlearning via Reels/TikTok, post insightful content, host lives, and more!

6. Join a Network (like ttc!) 

To gain exposure and obtain opportunities with Fortune 500 clients, consider joining a network like ttc! By becoming part of a network like ours, you’ll have the chance to collaborate with today’s top talent in the L&D industry.

By joining our network, you gain access to a platform to showcase your skills, access a broader client base, and work on exciting projects. The collective knowledge and experience within the network can also serve as a valuable resource for your professional growth and networking.

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• Collaborative and supportive network
• Work with L&D industry influencers
• Access to professional development
• Flexible hours and virtual environment

Launching your career as an L&D consultant is an exciting journey filled with opportunities to make a positive impact on individuals and organizations. To succeed, master your craft, build a diverse portfolio, network, stay current, offer value first, and consider joining a network like ttc! Remember, success in L&D consulting is not only about refining your skills but also about helping others grow and learn. Embrace these six ways, and you’ll be well on your way to a fulfilling and successful career in Learning and Development.

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EP 12: How TikTok Has Changed The Way We Learn

Apple Podcasts | Spotify | YouTube This week on the podcast we’re joined by Vanessa Alzate, founder and CEO of Anchored Training and President and Owner of Kirkpatrick Partners

About the Author:

With over 25 years of experience in the L&D industry, Debbie Wooldridge is a corporate instructional design expert, two-time Amazon best-selling author, proud graduate of Goldman Sachs 10K Small Business program, and SBA District Director award holder for Growth in the Workforce Sector. She is also the Founder and CEO of ttcInnovations, a full-service training and talent agency offering engaging learning solutions and Innovators on Demand® staff augmentation since 2001. Under her leadership, ttcInnovations has partnered with Fortune 500s to increase their impact with aligned staffing creating impactful learner experiences. Debbie currently lives in Carlsbad, California, with her husband, where they enjoy outdoor activities and time spent with their Millennial twins and two grandkids.

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