EP 19: Creating and Managing Compelling Corporate Content

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This week we’re joined on the podcast by Kausta Spann of Kausation Consuting. Kausta’s love for learning and development really took off when she was a college instructor. She found it incredibly fulfilling to help students learn new things, but she also saw the shortcomings of traditional classrooms. Many students found it hard to stay engaged, and the one-size-fits-all approach didn’t suit everyone’s learning style.

Wanting to create more engaging and effective learning experiences, Kausta moved into corporate training. Here, she found a whole new set of challenges and opportunities. Unlike in higher education, where the main goal is to teach knowledge, corporate training focuses on developing specific skills and behaviors that drive business success.

Kausta quickly learned that old-school instructional methods just weren’t cutting it for adult learners in the workplace. So, she started trying out new techniques like gamification, interactive simulations, and storytelling to make training more engaging and memorable.

Her knack for creating impactful training programs led her to start Causation Consulting, a company dedicated to helping organizations build effective learning experiences that drive real behavior change. Kausta has become a thought leader in the field, championing a learner-centric approach that emphasizes engagement, relevance, and practical application.

Impact of the Pandemic on Virtual Training

The COVID-19 pandemic was a major game-changer for the learning and development industry, speeding up the shift to virtual training. As companies adjusted to remote work, effective virtual training became more important than ever. This sudden shift brought both challenges and opportunities for learning professionals.

One big challenge was adapting existing training programs for virtual delivery. Instructors and designers had to rethink their strategies, using new technologies and techniques to keep remote learners engaged and ensure effective knowledge transfer. Technical issues like poor internet connections and unfamiliarity with virtual platforms also posed problems for both trainers and learners.

But the pandemic also underscored the importance of being adaptable. Those who embraced virtual training were able to keep delivering valuable learning experiences despite the disruptions. The virtual environment also opened up new opportunities to reach a wider audience and use asynchronous learning methods.

As we navigate the post-pandemic world, adaptability in learning and development remains crucial. Companies that prioritize virtual training and equip their learning teams with the right tools and skills will be better positioned to thrive in an ever-changing business landscape.

Differences Between Higher Education and Corporate Training

Higher education and corporate training are two distinct environments, each with its own unique challenges and approaches. Both aim to impart knowledge and skills, but their teaching styles, learning objectives, engagement strategies, and content delivery methods often differ.

In higher education, teaching styles are usually more traditional, with lectures and classroom discussions being the norm. Corporate training, however, tends to be more interactive and hands-on, using simulations, role-playing, and real-world case studies to enhance learning.

Higher education’s learning objectives are typically broad and theoretical, aiming to give students a comprehensive understanding of a subject. Corporate training, on the other hand, focuses on specific job-related skills and practical applications that directly impact an organization’s performance.

Engaging the audience is crucial in both settings, but the strategies vary. In higher education, engagement might come from thought-provoking discussions, group projects, and intellectual discourse. Corporate training often relies on gamification, interactive multimedia, and real-time feedback to keep learners engaged and reinforce key concepts.

Innovation in content delivery is another area where higher education and corporate training differ. Higher education has traditionally used textbooks and classroom lectures, while corporate training embraces cutting-edge technologies like virtual reality simulations, augmented reality applications, and mobile learning platforms. These innovative approaches not only boost engagement but also cater to diverse learning styles and preferences.

Both higher education and corporate training play vital roles in developing knowledge and skills, but their unique environments, objectives, and audiences require different teaching styles, engagement strategies, and content delivery methods. By recognizing and adapting to these differences, learning and development professionals can effectively meet the needs of their respective audiences.

Techniques for Engaging Training Content

Creating engaging training content is key to effective learning and retention. One great way to do this is by incorporating interactive elements like quizzes, polls, and simulations that encourage active participation and reinforce key concepts. Using multimedia elements like videos, animations, and infographics can also enhance the learning experience by catering to different learning styles and making complex topics more accessible.

Real-world examples and case studies are invaluable for contextualizing the content and showing its practical applications. By connecting the training material to real-life scenarios, learners can better understand its relevance and value.

Gamification, which integrates game-like elements into non-game contexts, can be a highly effective way to increase engagement and motivation. Adding points, leaderboards, and badges makes training more enjoyable and rewarding, fostering a sense of competition and achievement.

Personalization is another crucial aspect of engaging training content. Tailoring the content to the specific needs, backgrounds, and learning preferences of the audience enhances relevance and facilitates better comprehension. This can be done through adaptive learning technologies, customizable learning paths, and personalized feedback.

By combining these techniques, learning professionals can create training content that captivates learners, encourages active participation, and ultimately leads to more effective knowledge acquisition and skill development.

Building Relationships with Stakeholders

Successful instructional design depends on building strong relationships with stakeholders across the organization. Trust is the foundation of these relationships, as stakeholders need to believe that learning professionals understand and can address their unique needs.

One crucial aspect of building trust is showing a deep understanding of the business’s goals, challenges, and processes. Learning professionals should immerse themselves in the organization’s culture, attend meetings, and engage with subject matter experts to gain insights into the specific knowledge and skills needed for success.

Collaboration with subject matter experts is also essential. These individuals have the technical expertise and real-world experience that can inform the development of effective and relevant training materials. By working closely with them, learning professionals can ensure that the content accurately reflects the realities of the job and provides practical, actionable knowledge.

Maintaining open lines of communication with stakeholders throughout the design and development process is also critical. Regular check-ins, progress updates, and opportunities for feedback can help address concerns, incorporate valuable insights, and ensure that the final product meets the organization’s needs.

Building relationships with stakeholders is an ongoing process that requires patience, active listening, and a genuine commitment to understanding and addressing the unique needs of the organization. By fostering trust, collaboration, and open communication, learning professionals can create training experiences that drive real business impact and support the growth and development of the workforce.

Role of HR in Workforce Development

Human resources (HR) plays a crucial role in creating a cohesive and diverse workforce through strategic training programs, diversity and inclusion initiatives, and effective talent acquisition and retention strategies.

Training programs are essential for upskilling employees and ensuring they have the necessary knowledge and skills to succeed in their roles. HR professionals work closely with learning and development teams to design and implement training curricula that align with organizational goals and address specific skill gaps. These programs can range from onboarding and compliance training to leadership development and technical skill-building.

Diversity and inclusion initiatives are critical for fostering an environment where employees from all backgrounds feel valued and can contribute their unique perspectives. HR teams develop and implement policies and practices that promote equal opportunity, prevent discrimination, and cultivate a culture of respect and inclusivity. This includes initiatives like unconscious bias training, employee resource groups, and targeted recruitment efforts to attract diverse talent.

Talent acquisition and retention are key responsibilities of HR professionals. They develop strategies to attract and hire top talent, ensuring that job descriptions, recruitment processes, and compensation packages are competitive and appealing to potential candidates.

Additionally, HR plays a crucial role in employee engagement and retention efforts, implementing programs and policies that promote work-life balance, professional development opportunities, and a positive work culture.

By collaborating with learning and development teams, championing diversity and inclusion, and implementing effective talent management strategies, HR professionals contribute significantly to building a skilled, engaged, and diverse workforce that drives organizational success.

Fostering Diversity, Equity, and Inclusion

Diversity, equity, and inclusion (DEI) are essential for fostering innovation and success in organizations. A diverse workforce brings together different perspectives, experiences, and backgrounds, which can lead to more creative problem-solving and better decision-making.

Equity ensures that everyone has access to the same opportunities and resources, regardless of their background or identity. Inclusion creates an environment where all employees feel valued, respected, and empowered to contribute their unique ideas and perspectives.

Implementing DEI strategies in learning and development can have numerous benefits. Inclusive learning environments help employees feel more engaged and motivated, leading to better retention and performance. Additionally, diverse perspectives can enhance the quality of training content, making it more relevant and relatable to a wider audience.

To create inclusive learning environments, it’s essential to address unconscious biases. Unconscious biases are inherent prejudices that everyone has, and they can influence our behavior and decision-making without us being aware of it. Learning professionals should strive to identify and mitigate their own biases, as well as those present in the learning materials and facilitation methods.

One effective strategy for overcoming unconscious biases is to promote diverse representation in learning materials. This includes using examples, case studies, and visuals that reflect a variety of backgrounds, cultures, and identities. Additionally, learning professionals should be mindful of the language they use and avoid perpetuating stereotypes or making assumptions based on someone’s identity.

Another important aspect of fostering DEI in learning and development is creating safe and inclusive spaces for open dialogue and feedback. Encouraging learners to share their perspectives and experiences can lead to valuable insights and help identify areas for improvement. Learning professionals should also be prepared to address sensitive topics related to diversity, equity, and inclusion with empathy and respect.

Ultimately, embracing DEI in learning and development can help organizations build a more inclusive and innovative culture, attract and retain top talent, and better serve their diverse customer base. By prioritizing equity and creating learning environments that value and celebrate diversity, organizations can unlock the full potential of their workforce and drive long-term success.

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