EP 04: How to Launch a New Service and Secure Clients Pre-Launch

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Hey folks! This week we’re joined on the podcast by our VP of Sales, Teresa Chiapputo and Relationship Manager, Brady Grover, to discuss how our new service, subscription learning services came to be, the importance of being supportive of new ideas coming from your team members, how to bring clients in prelaunch to beta test a new service, and how to turn those dreams into reality to support clients and drive revenue. After all, this is the sales team we’re talking to. 

Listening to Clients for New Service Ideas  

Well, it all started with exercise. Brady taking time to go for a run, clear his head, and ponder on some of the struggles his clients were facing. He noticed a common theme: the traditional, one-size-fits-all approach to learning solutions just wasn’t cutting it anymore. Clients needed something more tailored, more flexible—something that could grow and adapt with them… an idea began to form. 

What if we could provide training like Netflix provides content? You could buy into the service as needed, add more hours or features as initiatives grew, maybe even pause things when your organization shifts or changes focus. Flexibility is key to all clients large or small.  

Empower Employees and Innovation in the Workplace 

One of the reasons Brady felt confident in sharing this new service potential to the team, was that he knew the team embraces new ideas and approaches. That’s how businesses thrive. It truly takes a village to keep a company fresh and innovative. Without the support of your team members and keeping an open mind, how can you possibly meet the needs of clients who are evolving themselves?  

After a few conversations, the team knew they had an offering that was new to the L&D industry. Now for the hard part; How to take it to market as fast as humanly possible?  

Pilot Testing the New Service 

Luckily, due to our long-standing relationships with clients, we were able to do a pilot program for this new offering and the results were immediate. The clients were able to utilize the flexibility of this new program to work through some initiatives that were in flux (maybe the budget or scope of the need wasn’t quite there, but they needed to still show results to the stakeholders). Our subscription learning services were exactly what they needed for these projects.  

Unlocking Flexibility for Custom Learning

But here’s the beauty of Subscription Learning Services—it’s not a one-size-fits-all solution. Whether you’re a big corporation or a small startup, we have you covered. We’ll work with you to understand your unique needs and craft a solution that fits like a glove. It’s that understanding that every situation and project is different and the solutions needed often change that makes this service invaluable to clients.  

The Future Looks Bright 

So, what’s next for Subscription Learning Services? Well, if early feedback is anything to go by, the future is looking pretty darn bright. Clients love the flexibility, the customization, and the impact it’s having on their teams. And as we’re continuing to fine-tuning our offerings, the sky’s the limit. 

In the end, it’s all about evolving with the times and meeting our clients where they’re at. Subscription Learning Services is just the latest chapter in our ongoing quest to revolutionize the way we learn and grow. 

First Week Free 

To test it out, we’re offering a free week trial of the subscription to new clients. With the free week, you get access to our talent pool to validate alignment with your needs and confirm a culture fit. You can also use the first week to analyze and prioritize your learning needs. It’s the perfect way to ensure if a subscription plan will meet your needs. Book a meeting to learn more and get started!

Want to hear more about our new service and lessons learned on our launch process? Listen and watch Episode 04 of the Learning Matters podcast – available everywhere you listen to podcasts!

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